About me

I am passionate about the field of Web and Digital Communication, and I have acquired valuable skills throughout my professional journey in Switzerland as a Digital Marketing and Communication Manager, as well as a Web Manager. I have had the opportunity to work in dynamic environments where I was able to contribute and achieve satisfying results.

Content Creation

With skills in graphic design, video production, and content writing, I am capable of creating engaging and relevant content for various digital platforms, thereby contributing to the success of marketing and communication strategies.

Web Project Management

I lead web development and renovation projects, ensuring that the design and functionality are both attractive and efficient for users. My meticulous approach and ability to coordinate teams ensure the successful delivery of high-quality web projects.

Digital Marketing Strategy

With my extensive experience in digital strategies, I develop and execute effective digital marketing plans, leveraging various tools and platforms to increase brand visibility and online engagement.

 

SEO Optimization and Digital Campaign Management

I have a strong understanding of Search Engine Optimization (SEO) strategies and digital campaign management. My ability to improve online visibility and increase organic traffic, combined with my experience in planning and executing effective advertising campaigns, makes me a valuable asset to any digital project.

With an impressive 10 years of experience, my background as a civil engineer has provided me with solid technical skills as well as a strategic vision, which sets me apart as a leader in the digital field.

Digital Marketing Strategy and Social Media

I excel in defining and implementing digital strategies aimed at maximizing companies’ online presence. I have demonstrated my ability to develop effective social media influencer strategies and to create or redesign websites to provide an optimal user experience. My creativity also shines through in the design of graphic and video content tailored for platforms such as Instagram, Facebook, and LinkedIn. Furthermore, I am proficient in search engine optimization and managing Google Ads campaigns.

Web Project Management

I have successfully led and managed numerous web projects, from their design to execution. My ability to enhance organizational visibility through well-thought-out digital strategies is remarkable. I excel in developing technical specifications and project briefs, as well as managing advertising campaigns and Meta Business on platforms such as Instagram and Facebook. My detailed planning and efficient execution of activities have been key assets in the success of my projects.

Web Expertise.

With an in-depth mastery of various tools and technologies, including WordPress, Adobe Creative Cloud, Google AdWords, Google Tag Manager, and Google Analytics, I am equipped to tackle the most complex challenges in the digital field. I also have significant experience in generating automated designs using artificial intelligence, as well as knowledge in cybersecurity to protect businesses from cyberattacks.

My Values

Integrity, leadership, and my commitment to continuous learning are core values for me. My career demonstrates exceptional professionalism, highlighting my work ethic, ability to lead teams, and constant pursuit of growth and improvement.

My Goals

My goals are focused on advancing my career, acquiring new skills, and contributing to the success of my organization. My commitment to personal and professional development reflects my determination for excellence and continuous improvement in my field.

Qualifications

Swiss School of Business and Management

MBA in Digital Marketing Program

2025

UNIVERSITY OF GENEVA

Advanced Studies Diploma (DAS) in Digital Communication, Web Expertise, and Social Media

Sept. 2023 – June 2024

APPRENTISSAGES SANS FRONTIÈRES, Geneva

CERTIFICATE IN PROJECT MANAGEMENT AND MANAGEMENT
Sept. 2023

IFAGE, Geneva.

CERTIFICATE IN RESPONSIVE WEB DESIGN
March 2022 – Nov. 2023

EUROINNOVA BUSINESS SCHOOL, Espagne.

SPÉCIALISTE TIC EN PROGRAMMATION ABAP / SAP

Juin 2015 – Sept 2016

UNIVERSITY, Chile

INDUSTRIAL CIVIL ENGINEERING

2000

Skills

Digital Marketing Strategy

UX and Mobile Applications

Crisis Communication

Web Expertise

SEO

Social Ads & Data Marketing

Social Media Management

Content Creation

Influence Strategies

Contact

Copyright © 2026 Gonzalo Zbinden | Geneva, Switzerland.